Azelis to showcase its novel range of Beauty Boost formulations at in-cosmetics Global 2025, championing innovation and value creation

Azelis, the reference innovation service provider in the speciality chemicals and food ingredients industry, is proud to showcase its technical expertise through a collection of sixteen novel formulations at in-cosmetics Global 2025, on 8-10 April in Amsterdam, at stand 5D70. Under its visionary Beauty Boost concept, Azelis’s Personal Care team introduces ready-to-use, versatile formulations designed to enhance efficiency, scalability and sustainability in Personal Care, testifying to its leadership in the industry. 

• Azelis’s Beauty Boost formulations offer customers cutting-edge, ready-to-use solutions that enhance efficiency, scalability, and sustainability in beauty product development. 

• Visitors can experience trend-driven formulations firsthand at the Sensory & Make-Up Bars, showcasing innovative textures and formats. 

• Visitors can also gain industry-leading insights into sustainable innovation as well as hands-on experience at a technical seminar and formulation lab sessions. 

Beauty Boost: elevating beauty to new horizons 

Azelis’s formulation concept for in-cosmetics Global 2025 pushes the boundaries of texture, performance, and ingredient innovation, and empowers brands to meet evolving consumer demands. Created by its Personal Care lab teams across the globe, these sixteen formulations reflect cutting-edge market trends, from fluffy sorbet gels to soothing foams and cooling sticks. Whether responding to the slugging trend, delivering deep hydration, or providing an alternative to synthetic thickeners, Azelis’s extensive portfolio and in-depth product knowledge ensure brands stay ahead with high-performance solutions. 

Each Beauty Boost formulation is expertly developed to enhance manufacturing efficiency, improve scalability, and support sustainable product development. Through advanced production solutions, high-quality ingredients, and unique textures, Azelis enables beauty brands to streamline production processes while maintaining superior product performance and conscious innovation. 

Inspiring visitors at the Sensory and Make-up Bars 

Azelis will also be present at the in-cosmetics Global 2025 Sensory and Make-Up Bars, showcasing two trend-driven formulations - a balm and a gel – along with three innovative foundation formats: stick, mousse and serum. 

Industry-leading insights and hands-on experience  

Sponsors of the in-cosmetics Technical Seminars, Azelis’s experts will lead one of the sessions to share its ‘Journey to Talc-free Innovation’ project, showcasing their unmatched technical expertise. The team will also host a formulation lab session where participants will have the opportunity to formulate their own ‘texture-boosting shower dough’ – one of the formulations presented at the booth.  

Anna Bertona, Azelis Group CEO, shares her enthusiasm for the collaboration:  

"At Azelis, we are committed to driving responsible innovation that delivers both performance and sustainability. Beauty Boost embodies this vision, offering customers versatile, trend-driven formulations that meet evolving consumer expectations while ensuring efficiency and scalability. We are excited to showcase these solutions at in-cosmetics Global 2025 and engage in meaningful discussions with our partners on the future of beauty." 

 
Azelis runs application laboratories around the world, spread over its three regions, EMEA, Americas, and Asia Pacific. The group combines market trends with ingredient expertise and formulation know-how to develop innovative solutions. With this, it inspires and supports its partners in the efficient development of new, sustainable products. Leveraging the expertise of its teams (technical, sales, marketing, and business development specialists), Azelis translates ideas towards ready-to-launch concepts and is dedicated to staying ahead of customer-specific developments, pushing the boundaries of what's possible in innovation to support its customers in their business development journey.